Airtel TRACE music star season 2 begins

By

Sunday Okobi and Ugo Aliogo
The season 2 of Airtel Trace Music Star, the
biggest pan-African talent search competition,
has commenced in Nigeria, with renowned
American vocalist and songwriter, Keri Hilson,
as judge/mentor in the music talent show.
Airtel Nigeria, and its partner, TRACE TV,
announced the commencement of Season 2
yesterday at a press launch held in Lagos.
Speaking at the event, Chief Commercial
Officer, Airtel Nigeria, Ahmad Mokhles, noted
that Airtel is pleased to partner with TRACE to
bring excitement, joy and laughter to millions of
Nigerians through TRACE platform and also
empower talented Nigerians and African youths
with a credible ladder to stardom.
“Indeed, Airtel is passionate about creating
platforms that delight, excite, entertain, engage
and empower talented youths as well as
telecoms consumers across the country. TRACE
demonstrates our commitment to our vision of
connecting talented Nigerian youths to their
dreams.
“The sponsorship of TRACE is yet another
eloquent testimony of Airtel’s commitment to
empowering young, talented Nigerians. As
Nigeria’s smartphone network of choice, we are
always excited to enter partnerships that
connect the Nigerian youths to their dreams and
we are very excited about the opportunities that
TRACE presents,” Mokhles said.
The Managing Director, Trace Music Star,
Nigeria and Anglo-African countries, Sam
Onyemelukwe, noted that the contest recorded
2.3 million calls in Season 1 and this season
would definitely be bigger.
“The mobile phone based-method of entering
the competition-the power of technology-
enables many Nigerians to participate in the
show, thereby eliminating barriers of distances,
cost and stress of travelling in order to enter for
the contest,” he explained, adding that the lines
will soon be opened for people to send in their
entries,” he stated.
Now in its second season, this year’s Airtel
TRACE Music Star competition will see Niger
join Democratic Republic of Congo, Gabon,
Ghana, Kenya, Madagascar, Malawi, Nigeria,
Tanzania, and Zambia as the newest African
territories to enter the competition from
February 1, 2016. The best singing talent in
each territory will be identified, rewarded and
put in competition to run for the title of best
African music talent.
According to the organisers, to participate,
contestants will need to dial 5678 from their
mobile phones, record their songs to stand a
chance to become the next big music star in
Africa. The grand finale will be held in Lagos in
June this year.